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Graphic Designer Questions (attn: wyldkyss and theone01) - Salvador Dali in a lawn chair.
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Graphic Designer Questions (attn: wyldkyss and theone01)
Do any of you (wyldkyss and theone especially, but I'd love to hear anyone's feedback) know the going rate for a graphic designer to create a logo for a business?

I'm getting better at web-based graphic design, but I'm lost when it comes to creating a logo with a lasting and compelling identity.

I'm sure it depends on the individual, but is it a bad idea to approach a student who may be more creative and cheaper than an experienced professional?

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havoknkaos From: havoknkaos Date: May 11th, 2006 04:22 am (UTC) (link)
We paid $1000 for our logo, and I consider that a good deal, from a not-established, but certainly artistic, graphic designer. I've been quoted up to $3000 for a corp logo.
From: navydave Date: May 11th, 2006 04:30 am (UTC) (link)
That boggles my mind...

Granted I know next to nothing about graphic design; but I associate a 3000$ price tag with something on the order of 100 hours of work; and I just can't make a logo click in my brain as something that takes nearly that long.
Priced for the market I guess.
havoknkaos From: havoknkaos Date: May 11th, 2006 04:39 am (UTC) (link)
Unfortunately, it's not just man-hours. It's also eyeballs.

A good logo for an established company will be seen by literally millions of people over the logo's lifespan - usually 10 years or more. That's why firms pay upwards of $200,000 for a large multinational corporate logo.

Nike, on the other hand, paid $35 for the swoosh (not counting the unknown amount of stock some 10-odd years later). Ah, well.
lost_angel From: lost_angel Date: May 11th, 2006 07:33 pm (UTC) (link)
Thanks for the info. There's a girl here who just finished at Ole Miss a year ago and does freelance on the side. I don't know how much she charges.

I've also seen a $350 price tag with an online fella who very well established. So it looks like there's lots of range.
From: theone01 Date: May 11th, 2006 04:35 am (UTC) (link)
I don't know if I'm going to be much help here. :( My only professional experience was making $10.50 an hour to be the boss' photoshop-monkey. I really don't have any idea what to ask for that kind of thing.
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